Welcome!
Hello there! Welcome to The Closet Journal!
The idea of creating an inspiring platform where I could share my thoughts on a simple wardrobe, responsible fashion, and intentional living has been circulating in my head for a long time. And honestly, I couldn't be more excited to finally share this space with you!
As we all know, Instagram has changed a lot over the last few years. And don't get me wrong—I'm so grateful for everything that's happened to me because of social media, and I still love connecting with you all there. But this summer, I found that the joy of creating content just wasn't there like it was a year ago. I started to feel a bit overwhelmed and needed longer breaks from Instagram.
For almost two years, I've been diving deep into the capsule wardrobe concept and sustainable fashion—topics I'm super passionate about! Since I built a functional and conscious wardrobe, described my personal style, and learned how to plan a seasonal wardrobe (and then my daily outfits), I can finally focus on more important and enjoyable things than wasting time standing in front of my closet. But what has been bothering me lately is that, on the one hand, I write about how decluttering and minimizing the stuff around me has positively influenced my purchasing decisions, wardrobe, and everyday life. On the other hand, my Instagram feed screams the opposite and with all the outfit pics and styling videos, you might assume my life revolves around clothes and shopping—when, in reality, I don't care about fashion that much anymore. Sure, I enjoy sharing my capsules and love feeling good about what I wear, but at the end of the day, they're just clothes. They won't make me happier, and I don't want to create the illusion that I've got it all together 24/7. Some days I'll rock a great outfit, and other days? Not so much. Some days I'll have a good hair day, and most days, I won't—the same goes for make-up, a clean house, or a tidy closet. And that's totally okay!
So yes, I've been struggling with finding the right balance when using social media lately, especially since I'm trying to be on it less. But it looks like I'm not the only one with these feelings. Recently, I had some eye-opening conversations with other bloggers and fantastic content creators who share their thoughts about minimalism, sustainable living, and financial responsibility. We all agreed that staying true to ourselves in a space that often prioritizes materialism and consumerism is challenging. But this is how Instagram works today—daily fashion hauls, sale alerts, designer items, or Amazon purchases sell better than real life and more valuable content. Yes, it's sad and annoying, but that's the reality.
Also, what's been truly disappointing for me lately is how most brands focus on promoting their products primarily through Instagram Stories and Reels. It's confusing and demotivating for people who put a lot of heart and work into their blogs (newsletters, podcasts, etc.) and don't want to limit their activity mainly to social media, swipe-up links, and discount codes. Such 'social media pressure' was one of the reasons why I gave up sponsored fashion collaborations on my Instagram profile—I want to make sure that I'm creating content because I genuinely want to, not because I feel obligated to. And as someone who has built a loyal and highly engaged group of followers, I have to take full responsibility for how I publish my posts on Instagram.
This summer, while reflecting on the content and values I want to share on my feed, I stumbled upon a quote from Joshua Becker, best-selling author of Things That Matter and The More of Less, who writes about minimalism:
"Not sure who needs to hear this, but you don't need to be on social media to make a difference in the world."
And I completely agree! It's not that I don't want to create my content anymore. I just needed an inspiring platform to share my experience of practicing minimalism, simple living, and capsule wardrobes, which feels more valuable than posting mirror selfies or flat lays on Instagram. I started writing about the capsule wardrobe concept not because it's a clickable topic, but to share how a mindful approach to fashion has positively affected my wardrobe, finances, and everyday life. And if my content can help at least one person find personal style, create a quality and functional wardrobe, or limit fast fashion purchases, I'll be more than happy!
What can you expect from The Closet Journal?
Well, as the name suggests, we'll dive into fashion—but with a focus on sustainability and authenticity. I'll share my experiences with capsule wardrobes, handy tips, and printable planners to help you build a timeless closet. I'm all about supporting trustworthy companies, small businesses, and women-owned brands because I believe we should lift each other up. However, while I'm open to collaborating with brands that align with my values here on the blog, I won't be returning to sponsored fashion posts on Instagram. Most importantly, I want this space to be more than just about fashion—I'm eager to connect with you over topics like self-care, home life, finances, and creating a balanced daily routine. This blog is about all of that and more, and I feel re-energized to share my thoughts again!
So, once again, welcome to The Closet Journal!
I'd also love to hear from you! What topics are you most excited to explore? Feel free to subscribe to my newsletter, and please comment below—this blog is as much about you as it is about my journey! :)